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How to promote your own self-published books January 5, 2012

Darcy Chan made the best-seller list in summer 2011 with her The Mill River Recluse, but her path was very different from that taken by most authors. Having been rejected countless times, Chan self-published her novel, bought her own ads to promote it, and paid for her own book review. After pricing the book at 99 cents, Chan now has hundreds of thousands of readers, bids from movie studios, and offers for her to create an audio-book. Her move was not traditional, but many others are attempting her approach. Self-published titles in America doubled in the last five years, and over thirty authors have sold more than 100,000 copies through Amazon’s Kindle.

As a growing trend, self-publishing is getting easier. There are many places for aspiring authors to publish now, and the process is quite simple.

For more, see the following segment from PBS’s MediaShift on the rise of self-publishing:

Discussion Questions:

1.  Why are so many authors resorting to self-publishing rather than the conventional path for publishing books?

2.  Is anything lost in self-publishing? In other words, what are the disadvantages of self-publishing?

3.  What impact will self-publishing have on the publishing industry?