jump to navigation

In time of economic crisis, companies appeal to consumer anger May 17, 2009

Posted by admin in Uncategorized.
Tags: , , , , , ,
trackback

An article recently appearing in The New York Times, written by Stuart Elliot, analyzed how some companies in America are using their new advertisements to appeal to the anger many Americans have about the current economic crisis. In Elliot’s words, Madison Avenue is “creating a spate of angry advertising campaigns that seek to channel the outrage, frustration and fear felt by consumers hit hard by what some are calling the Great Recession.” Two examples from the article include Post Shredded Wheat cereal which declares in new ads that “Progress is overrated,” and JetBlue Airways which is using new ad spots to poke fun at disgraced CEOs. For an interesting justification of these advertisements, see Post Shredded Wheat’s press release.

Sample advertisements from the two companies discussed above may be seen in the following clips:

Discussion Questions:

1.  Why do you think advertisers have been reluctant in years past to channel the anger of consumers?

2.  Is this particular strategy trying to make viewers angry, or simply identify with their current feelings? What is the difference?

3.  With what what kind of demographic do you think this type of strategy works best?

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: