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Arizona seeks to repair image after immigration law backlash May 17, 2010

Posted by rmshepard in Uncategorized.
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The backlash over Arizona’s immigration law has been felt especially by the state’s tourism industry. According to USA Today, some estimate the long-term impact to be at least $90 million over the next five years. The law, which allows police with “reasonable suspicion” to demand citizenship papers from anyone, has led to a great number of cancellations of lodging, vacations, and conventions planned in Arizona. Boycotts have continued to be announced.

Recognizing the devastation that the boycotts might do to the state economy, the state’s governor has announced a new PR campaign to lure people back to Arizona and to dispel “rumors” about the new law.  With Arizona becoming the butt of all jokes, though, the battle is surely a tough one.

For more on the boycotts targeting Arizona, see the following clips:

Discussion Questions:

1.  What is the purpose of the boycotts targeting Arizona? Are boycotts a PR strategy?

2.  What are the key strategies in Arizona’s PR campaign?

3.  What else could Arizona do to repair its image, aside from over-turning the law?

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