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Learning the rules of “Going Viral” from OK Go! July 6, 2010

Posted by rmshepard in Uncategorized.
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OK Go, the rock band that has made a name for its viral music videos perhaps more than it has its music, has hit gold once again. “End Love” has been a major hit on YouTube, and features the band members dressed in bright colored jump suits dancing and walking around a park…in stop-motion animation!

Watch the following interview with OK Go’s lead singer, then view the music videos below:

Discussion Questions:

1. How has OK Go been so successful in making their videos go viral? What lessons can one learn from their success?

2. Can these same lessons lead to viral video success for marketers?

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