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Palin’s Rise to 2012: The “stickiness” factor of “Momma Grizzlies” August 6, 2010

Posted by rmshepard in Uncategorized.
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It has been said that Sarah Palin is picking up more supporters with her recent adoption of a conservative feminist identity. She has, according to many critics, made some progress in creating a “pro-women sisterhood,” even if it is only among conservatives at the moment.  But many, however, are not buying the latest form of appeal to the electorate. Jon Stewart of The Daily Show, for instance, recently did a segment with “correspondent” Kristin Schaal, who mockingly insisted that Mama Grizzlies are “protecting machines” aimed to protect Americans from “Obama, Pelosi and Reid and what they’re doing to our country.” Asked if liberals can be Mama Grizzlies, Schaal insisted, “Liberals aren’t bears, if anything they’re like gerbils. They’ll eat their young if their welfare check’s late.” Thus, the Stewart and his cohorts are viewing Palin’s feminism, like many others, as a bit of a farce.

To see Palin’s message directed to American women, watch the following ad:

Discussion Questions:

1.  What kinds of messages does Palin use in the ad above to target women voters?

2.  Do you find her feminist message to be persuasive? Why, or why not?

3.  Clearly, Palin’s message is at least somewhat “sticky” since it has caused so much debate. Why is her message so effective, at least in raising her profile?

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