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Egg producers respond to nightmare recall August 19, 2010

Posted by rmshepard in Uncategorized.
Tags: , , , , ,

A nationwide recall of over 380 million eggs possibly contaminated with salmonella bacteria is challenging America’s egg producers. Illnesses have been reported in at least 10 states, but are linked entirely to tainted eggs produced by Wright County Egg of Galt, Iowa. Wright County Egg has issued a public statement indicating that only specific eggs are being recalled, that they have been shipped only to a handful of states, the chances of contamination are low, and that consumers can receive a refund for their purchases. The recall has obviously been a problem for grocery retailers, too, which must assure consumers that their eggs are safe for consumption.

For more on the recall, see the following news reports:

Discussion Questions:

1.  What challenges does a company like Wright County Egg face in reaching consumers with their product recall messages?

2.  Are product recall messages a genre? If so, what are the basic characteristics of this genre?

3.  What must Wright County Egg do after the recall to improve its corporate image?



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