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RightNetwork launches, provides voice for right wing politics September 26, 2010

Posted by rmshepard in Uncategorized.
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The conservative “Right Network” debuted in early September 2010, just in time for a contentious midterm election. At the moment, the network is providing television programming on demand through cable television. Explaining the purpose of the new network, its spokesman and fellow conservative Kelsey Grammer has said, “We’re not out to vilify or accuse or identify anybody as an enemy. We’re out there to encourage people to open their minds and take a look at some things that we as a group of people believe is the right direction for the country.”

To see Grammer’s ads for the Right Network, and a sample segment from the network regarding the Tea Party movement, watch the following videos:

Discussion Questions:

1.  Why is a television network targeting conservatives important for the PR efforts of right wing political groups? In other words, what is the relationship between media and public relations?

2.  Will the Right Network’s on-demand-only model of offering programming be a success? Why, or why not?

3.  Why might the Right Network have more trouble in gaining an audience after the 2010 midterm election?

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