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Are “heroin hamburgers” the next body bag anti-smoking ads? October 5, 2010

Posted by rmshepard in Uncategorized.
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An Australian anti-obesity campaign is turning heads with a new PSA comparing parents who feed their children junk food to those who’d willingly give their kids addictive drugs. An Australian ad firm was also responsible for the “body bag” anti-smoking ads associated with “The Truth” campaigns that were so effective in America. The vivid imagery has proved disturbing to some media critics who’ve suggested that the ad is over the top. As one noted, “Bravo. Nothing like making parents and caregivers feel like criminals to get them on the side of your cause.” Nevertheless, the ad has gone viral, thus making it a success in the sense that it has garnered major attention.

To see the PSA yourself, watch the following video:

Discussion Questions:

1.  What is it about the “heroin hamburger” ad that made it ripe for going viral on the internet?

2.  Is the ad too extreme? Why, or why not?

3.  Would this kind of ad be a success in America? Why, or why not?

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