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Anger over TSA pat-downs demands major PR campaign November 28, 2010

Posted by rmshepard in Uncategorized.
Tags: , , , , ,

Anger is rising over the Transportation Security Administration’s x-ray searches and pat-downs at U.S. airports. As one journalist for Fox News noted, “There’s no single reason for the overflow of anger at the TSA: Some people cite concerns about radiation, while others worry about children being virtually stripped by scanners or patted down by strangers. Others debate how effective and necessary the TSA policies are and argue that the Fourth Amendment prevents such extensive searches.” Many other Americans, however, consider the searches an invasion of privacy. One woman interviewed on ABC’s Good Morning America complained that her pat-down got too personal when a TSA officer reached into her underwear. She remarked that it “was basically worse than going to the gynecologist.”

Critics have started to defend TSA, however, claiming that security officials are simply doing their job to keep the country safe. One columnist for the conservative New York Post, for instance, exclaimed “The debate over security scanning and pat-downs has reached such a fever pitch, it seems that people are forgetting that the enemy isn’t the Transportation Security Administration — it’s al Qaeda. I don’t want my children or grandchildren getting on a plane that’s going to be blown apart in the sky. That’s what this comes down to.”

For more on this story, see the following video:

Discussion Questions:

1.  What does TSA risk by failing to respond adequately to growing public anger about airport security?

2.  If you were in charge of TSA’s public relations, what kind of PR campaign would you design to respond to the public’s concerns?



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