jump to navigation

Everyday Dogs: PETA shocks again December 20, 2010

Posted by rmshepard in Uncategorized.
Tags: , , ,
trackback

PETA has sprung into the news with its latest ad, “Everyday Dogs,” which argues that buying a dog is essentially killing one waiting for a home at the shelter. One television station has refused to air the ad in Los Angeles, but PETA has insisted that its images of dogs in body bags is distasteful because its message must be spread. The shocking ad has raised awareness simply by causing controversy. In fact, while many PR experts say that PETA’s strategies to shock audiences have damaged its brand, many people see the strategy as acceptable when coming from a charitable organization.

To see “Everyday Dogs” yourself, watch the following video:

Discussion Questions:

1.  Why are shock ads so successful in raising awareness, even when they aren’t ever shown on television?

2.  How might shock ads backfire?

3.  Was PETA’s “Everyday Dogs” an effective ad? Why, or why not?

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: