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Everyday Dogs: PETA shocks again December 20, 2010

Posted by rmshepard in Uncategorized.
Tags: , , ,

PETA has sprung into the news with its latest ad, “Everyday Dogs,” which argues that buying a dog is essentially killing one waiting for a home at the shelter. One television station has refused to air the ad in Los Angeles, but PETA has insisted that its images of dogs in body bags is distasteful because its message must be spread. The shocking ad has raised awareness simply by causing controversy. In fact, while many PR experts say that PETA’s strategies to shock audiences have damaged its brand, many people see the strategy as acceptable when coming from a charitable organization.

To see “Everyday Dogs” yourself, watch the following video:

Discussion Questions:

1.  Why are shock ads so successful in raising awareness, even when they aren’t ever shown on television?

2.  How might shock ads backfire?

3.  Was PETA’s “Everyday Dogs” an effective ad? Why, or why not?



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