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British Muslim organization mounts PR campaigns to improve image of Islam December 21, 2010

Posted by rmshepard in Uncategorized.
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Nine long years after the September 11th attacks, a British Muslim group, the Exploring Islam Foundation (EIF), discovered through a poll that it sponsored that one in two Britons still associate Islam with terrorism, and only 6 percent believe the religion encourages justice. More than two thirds of those polled thought the religion encourages repression of women, and 41 per disagreed when asked if Muslims have had a positive impact on British society. The EIF realized that the Muslim community had an image problem worse than it feared. As such, EIF designed a series of campaigns to educate British society about mainstream Islam.

EIF’s first media campaign, “Inspired by Muhammad,” started in the summer of 2010 using ads of all kind to show how the Prophet Muhammad had progressive thoughts on women’s rights, social justice, and environmental protection. Although the results of the campaign are not known, it was widely covered in the news media, which achieved the group’s goal of raising awareness.

For more on this issue, see the following video:

Discussion Questions:

1.  The results of the EIF survey suggest that Western society is still Islamophobic. Do you agree? Why, or why not?

2.  Do you think that the strategies used by the EIF in the “Inspired by Muhammad” campaign were effective? Why, or why not?

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