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Facebook addresses rumors of shutdown January 10, 2011

Posted by rmshepard in Uncategorized.
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Despite news of Facebook’s public offering and a massive investment from Goldman Sachs, rumors circulated online at the beginning of January 2011 that the company was shutting down on March 15, 2011 because CEO Mark Zuckerberg wanted his old life back. After the rumors triggered widespread public concern, Facebook responded by pointing out that the news was ridiculous and that no such shutdown was planned.

To see an example of online responses to the “crisis,” watch the following videos posted to YouTube:

Discussion Questions:

1.  What does widespread belief in rumors like this say about mass media audiences?

2.  At what point should companies respond to public rumors?

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