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Wikileaks’ Julian Assange hires PR firm to polish his tarnished image January 15, 2011

Posted by rmshepard in Uncategorized.
Tags: , , ,

Wikileaks’ Julian Assange has hired one of the best PR firms in England to repair his image. Although some journalists and reporters are defending Assange for fighting corruption in America and abroad, his reputation has taken a hit following allegations of sexually assaulting two women in Sweden. As Assange gears up for another major document release – which some believe will target Bank of America and/or NewsCorp’s Rupert Murdoch – his framing of his actions, and response to the attacks against him will surely need to be better executed.

For more on how Assange has been framed since his arrest in England, see the following report from Fox News:

Discussion Questions:

1.  Why is Assange’s reputation so important, even though he embraces the image of a rebellious journalist?

2.  If you were in charge of repairing improving Assange’s image, what actions would you take? What strategies would you recommend to him?



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