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Groupon.com takes digital advertising to new places March 8, 2011

Posted by rmshepard in Uncategorized.
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You may have heard about Groupon.com by now. The site offers local daily deals to discount lovers and has grown very, very quickly. It now has over tens of millions of subscribers, and has passed up on a $6 billion buyout offer from Google. Groupon has received major investments over the last year, and is expanding in several markets. In essence, it has changed advertising and local shopping in such a short period of time, and proves that the possibilities of digital media are endless.

For more on how Groupon works, see the following video:

Discussion Questions:

1.  What is the traditional model for local advertising, and how has Groupon changed this?

2.  What can public relations and/or advertising experts learn from Groupon?

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