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Advertising on kid-friendly networks makes a comeback March 19, 2011

Posted by rmshepard in Uncategorized.
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Kid-friendly networks like Nickelodeon were targeted by human health organizations at the end of the last decade for airing food ads for foods of poor nutritional quality. In fact, a study by the Center for Science in the Public Interest discovered in 2009 that 80 percent of the food ads on Nickelodeon fell into this category. Concerned about protecting their public image, many of these networks cut these advertisements and said goodbye to the ad revenue they enjoyed for years.

According to recent numbers, the ad money is back but the products are somewhat different. Ad revenue for kid-friendly networks in 2010 was up by 5%. New strategies are targeting parents versus kids, marketing healthy alternatives instead of the junk once pitched during Saturday morning cartoons.

To see the kind of concerns that led to the reformation, watch the following video about childhood obesity in America:

Discussion Questions:

1.  Why do advertisements target children even though parents control the budget? Is this strategy unethical?

2.  What are the implications of these recent revenue figures?

3.  Will this trend continue? Why, or why not?

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