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Skin cancer PSA goes viral July 15, 2011

Posted by rmshepard in Uncategorized.
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A public service announcement created for the David Cornfield Melanoma Fund went viral in June 2011, gaining well more than 2 millions views. The ad, called “Dear 16-year-old Me,” encourages young teens to wear sunscreen and avoid tanning beds to avoid skin cancer. Although the PSA was over 5 minutes long, it was one of the 20 most shared videos of the month.

See below to watch the PSA yourself:

Discussion Questions:

1.  Why is it so difficult to persuade teenagers to avoid tanning beds and extended exposure to the sun?

2.  Why is “Dear 16-year-old me” so popular online? In other words, what is the recipe to its success?

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