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Super advertiser GroupOn moves to travel July 17, 2011

Posted by rmshepard in Uncategorized.
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GroupOn is making news this summer after starting a new partnership with Expedia to offer travel discounts including inexpensive hotel rooms. The company is also rumored to be looking into discounts on airfare in the near future. The travel deals represent a new direction for GroupOn, which has specialized mostly in retail and food. Newest deals have also included discounts at auto dealerships worth $300 dollars, which companies have found to be well worth their expense if the newest form of social advertising pays off.

For more on GroupOn’s foray into travel deals and its business in general, see the following videos:

Discussion Questions:

1.  How does GroupOn differ from other forms of advertising?

2.  Why do most critics believe that travel discounts are a safe venture for GroupOn, despite fierce competition in the area?

3.  Do you believe that GroupOn will be able to dominate other sites specializing in travel discounts? Why, or why not?

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