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Google+ rolls out the red carpet, recruits celebrities for extra edge August 10, 2011

Posted by rmshepard in Uncategorized.
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Google+ launched in the summer of 2011, limiting itself at first to invites distributed through social networking. It quickly reached 25 million users at a rate faster than Facebook, Twitter, LinkedIn, or MySpace. Nevertheless, many media pundits are skeptical that Google+ will triumph over the other major social networking sites, particularly because each of them have been in established positions for a long time.

What is Google+ to do? One of the company’s short-term plans is to recruit celebrities to increase the popularity of the site. Google is creating a verification system to protect high-profile figures and to give them access to mass audiences. If such a process becomes a badge of honor as it has been with celebrities on Twitter, Google should see its star continue to brighten.

For more on Google+, see the following video explaining how the networking site works:

Discussion Questions:

1.  What does Google+ offer, if anything, that makes it better than its competition?

2.  Can major celebrity endorsements give Google+ the edge? Why, or why not?

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