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PETA looks to porn and new .XXX site to spread message about veganism and animal rights August 30, 2011

Posted by rmshepard in Uncategorized.
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PETA is no stranger to creating controversy for the sake of protecting animals. Thus, it should surprise no one that the organization has announced its intentions to create a porn site under the.xxx domain. PETA spokeswoman Lindsay Rajt stated the obvious when questioned: ” We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals.”

According to Rajt, PETA will use the site to promote veganism by grabbing the attention of users. There will be nudity, Rajt contended, and it’s possible that celebrities may get involved too. Other environmentalists have used pornography before to raise money for their causes, so the move isn’t that novel. It’s still controversial, though, especially with progressives who might agree with PETA’s principles most of the time. Leading the charge, many feminist critics are stepping up to complain that PETA is now trying to protect women at the cost of exploiting women.

PETA has used sex to sell veganism and animal rights before. For example, see the following videos about some of its previous campaigns:

Discussion Questions:

1.  Why do you think PETA believes a .xxx site will successfully promote its causes?

2.  How could the site be used to raise money for veganism and animal rights? Is this a new model of fundraising?

3.  How could PETA’s move potentially backfire?

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