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New ad for American Heart Association starring Ken Jeong is a major hit September 20, 2011

Posted by rmshepard in Uncategorized.
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The American Heart Association has released a PSA starring comedian Ken Jeong to teach viewers that CPR can be easily performed by keeping the beat to The Bee Gees’ “Staying Alive.” Jeong, who is an internal medicine physician, considered it an honor to be in the ad. The AHA made good use of his volunteering, and hired filmmaker Jesse Dylan, the creative force behind will.i.am’s “Yes, We Can,” to make the ad.

To see the ad yourself, as well as Jeong’s comments from behind-the-scene’s footage, watch the following videos:

Discussion Questions:

1.  Why is humor such a powerful strategy for creating a PSA?

2.  What is so catchy about the American Heart Association’s new PSA?

3.  Does the comedy outweigh the educational value of the PSA? Why, or why not?

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