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Boy Scouts “Be One With the Wild” campaign shocks, amuses audiences November 13, 2011

Posted by rmshepard in Uncategorized.
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The Boy Scouts of America have launched a campaign this fall designed by Oglivy & Mather depicting young scouts sporting long beards, as it encourages kids to “Be One With the Wild.” Some audiences have been stumped by the ads, suggesting that the Boy Scouts are encouraging kids to be hipsters rather than nature lovers. Other critics, while contending that the kids look more like citizens of indie Williamsburg in New York, have argued that the ads are actually endearing.

To see pictures from the campaign, click here.

Discussion Questions:

1.  What is the intended message of the “Be One With the Wild” campaign?

2.  Have the advertisements effectively communicated this intended message? In other words, have they distracted audiences from the intended message?

3.  How might these ads have been slightly altered to be more effective?

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