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PSA on unwanted pregnancies marks major step for the Ad Council December 4, 2011

Posted by rmshepard in Uncategorized.
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The Ad Council in the United States has taken a major step by releasing its first PSA ever addressing safe sex and pregnancy rates in young adults. The Ad Council’s target audience is unmarried women ages 18 to 24, especially since studies indicate that 1 in 10 American women ages 20 to 29 has an unplanned pregnancy.

The PSA is being praised for directing women to Bedsider.org, a web based site providing users with information on birth control options. According to popular women’s site  jezebel.com, Bedsider.org is useful because it identifies places to seek birth control and provides information about the effectiveness of each option.

See the PSA yourself in the following video:

Discussion Questions:

1.  Why might it have taken the Ad Council so long to produce a PA on women’s pregnancy and safe sex?

2.  Why is the Ad Council’s new PSA so effective?

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