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Successful “Don’t Say Gay” PSA produced by eighth grader December 4, 2011

Posted by rmshepard in Uncategorized.
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An American eighth grader, Grant Viola, produced a public service announcement for school urging viewers to refrain from saying “gay” in a derogatory sense. The “Don’t Say Gay PSA” was posted to YouTube and quickly became viral. Although the ad is simple, its use of humor was likely its hook. Viola is pleased with his success. Explaining the meaning of his ad, he stated, “People can’t help who they’re attracted to, and that word shouldn’t be used to mean stupid.”

To see the PSA yourself, watch the following video:

Discussion Questions:

1.  Why did the “Don’t Say Gay” PSA become so popular?

2.  What does the case study of Grant Viola say about the democratization of public relations?

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