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Susan G. Komen for the Cure Foundation strategizes to repair image February 8, 2012

Posted by rmshepard in Uncategorized.
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The Susan G. Komen for the Cure Foundation, the leading breast cancer advocacy group, found itself in a major crisis in early February 2012 after announcing policy changes that would result in Planned Parenthood losing important grants for providing free screening to women of lower incomes. The Komen Foundation was instantly criticized for politicizing breast cancer advocacy by caving to right wing advocates who have long targeted Planned Parenthood for its abortion services. With longtime supporters promising to pull their support for the Komen Foundation, the organization quickly reversed its decision.

What has Komen done to repair its image? For one thing, the organization’s founder Nancy Brinker provided a public apology for the mishap and promised to work with Planned Parenthood in the future. Also, the Komen Foundation contacts several important supporters to express how it was reversing its policy, and what it would commit to in the future. More importantly, the Komen Foundation announced a week after the crisis that its controversial senior vice president, conservative Karen Handel, would be resigning. Handel received heat for her previous commitment to oppose Planned Parenthood when she was a candidate for governor in Georgia.

For more on the Komen Foundation’s effort to repair its image, see the following video:

Discussion Questions:

1.  Why were some people so angry about the Komen Foundation’s original announcement of a policy that would defund Planned Parenthood?

2.  Was the Komen Foundation’s response to the crisis sufficient in repairing its image? Why, or why not?

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