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Ad Council turns 70 years old February 23, 2012

Posted by rmshepard in Uncategorized.
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The Ad Council was founded in 1941 ahead of World War II. While its main function was to sell War Bonds, 70 years later the Ad Council is known for being a leader in public service announcements. With a reputation for producing some of the most iconic ads in history, the Ad Council has become a trusted brand.

For examples of the Ad Council’s iconic ads, see the following link:

http://www.npr.org/2012/02/18/146888861/still-against-fire-drinking-and-litter-70-years-of-advice-from-the-ad-council

To see a celebratory ad produced by the Ad Council, see the following video:

Discussion Questions:

1.  What is the function of the Ad Council?

2.  Is the Ad Council’s work harder now that there are multiple forms of mass media and fewer captive audiences?

3.  Which of the iconic ads produced by the Ad Council are the most memorable for you? Why were those ads so powerful?

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