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George Clooney arrested, raises profile of crisis in Sudan March 19, 2012

Posted by rmshepard in Uncategorized.
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George Clooney has been the face of the movement for intervention in Sudan. In mid-March 2012, Clooney appeared before Congress to tell senators of the atrocities in the country. Staffers gathered to watch the hearing, and analysts determined that Clooney did a lot to raise the profile of the crisis. What Clooney did next, though, was even more interesting. Protesting in front of the Sudanese embassy, Clooney crossed a police line and was arrested for a misdemeanor. Video of his arrest was immediately posted all over the internet, and was a lead story in many television news programs. The incident demonstrates how one celebrity can use PR to accomplish huge tasks, in ways that organizations would need to spend millions of dollars for the same result.

For video of Clooney’s arrest, see the following clip:

Discussion Questions:

1.  Do celebrities risk ruining their reputations by participating in social movements?

2.  What risks do social movements face when being adopted by high profile celebrities?

3.  Why is Clooney an especially credible spokesman for the cause of Sudan? Could other celebrities – like Angelina Jolie, Nicholas Cage, or Kim Kardashian – be as effective in support of the cause?

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