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Public campaign by Weinstein brothers saves PG-13 rating for “Bully” May 10, 2012

Posted by rmshepard in Uncategorized.
Tags: , , , ,

Weinstein Co.’s newest film, “Bully,” is an emotional roller coaster following five American students bullied at school. However, the film was quickly targeted, before its release, by the Motion Picture Association of America which wanted to give it an R rating due to gratuitous use of the “F-word.” Weinstein Co. sought to fight the ruling by the MPAA and started a petition on Change.org – signers of the petition believed that it was important for those under the age of 17 to see the film, and that the R rating would prevent that from happening. Buckling under public pressure, the MPAA dropped the R rating down to PG-13, as long as the documentary removed some of the obscenities. Both sides in the debate quickly announced the decision as a win.

See the trailer forBully yourself in the video below:

Discussion Questions:

1. Was the MPAA wrong to give the film an R rating?

2.  To what degree might the PR campaign by the Weinstein brothers have impacted the decision by the MPAA?

3.  What does this incident teach us about the emerging importance of sites like Change.org?



1. Shimky - May 10, 2012

Very good news and very important subject to deal with. Bullying is sickening.

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