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Like never before: Political ad spending rises sharply 100 days before the election July 29, 2012

Posted by rmshepard in Uncategorized.
Tags: , , ,

If you’re watching the Olympic Games and are astonished by the amount of political advertising, you’re probably not alone. SuperPACs are throwing unprecedented money into the presidential campaign. Karl Rove’s Crossroads GPS planned to spend $25 million on advertisements in battleground states in July, after the Obama campaign announced that it would spend $25 million on television and radio spots that same month.

The strategy of buying last minute ads worked well for the Obama campaign in 2008, and according to most experts, Mitt Romney might be able to surge ahead of the incumbent especially since he is out-raising him by millions since being crowned the nominee of the GOP. As Erika Franklin of the Wesleyan Media Project stated, “It’s October in July. This just hasn’t happened before. . . . In 2008, we saw a lot more markets in play than we do this cycle. There are more ads crammed into a much smaller air space.”

For more on political campaign spending in 2012, see the following video:

Discussion Questions:

1.  Why is political ad spending constantly rising?

2.  How does increased spending by campaigns affect democracy?

3.  Is spending democratic if one party raises far more than the other?



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