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When rogue employees attack: Burger King addresses “Lettuce incident” July 29, 2012

Posted by rmshepard in Uncategorized.
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Burger King is no stranger to rogue employees disgusting the public. In 2008, an employee posted an online video of himself bathing in a restaurant sink. In July 2012, Burger King faced another crisis after an employee posted a picture to 4Chan depicting himself standing in two containers of lettuce. The caption read: “This is the lettuce you eat at Burger King.” Unfortunately for the employee, 4Chan users were able to trace the poster based on the GPS data left in the image. Upon being outed, the employee was promptly fired.

In response to the scandal, Burger King’s Manager of Global Communications released the following statement:

Burger King Corp. has recently been made aware of a photo posted on a social networking site that allegedly shows a Burger King restaurant employee violating the company’s stringent food handling procedures. Food safety is a top priority at all Burger King restaurants, and the company maintains a zero-tolerance policy against any violations such as the one in question.

The restaurant where this photo was allegedly taken is independently owned and operated by a Burger King franchisee. The franchisee has taken swift action to investigate this matter and terminated the employee involved in this incident.”

For more on this incident, see the following video:

Discussion Questions:

1.  Was there any way that Burger King could have prevented its rogue employee from doing what he did?

2.  How do incidents like this hurt a company’s image?

3.  Was Burger King’s response sufficient enough to stem the damage from the crisis? Why, or why not?

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Comments»

1. kamillaberdin - July 29, 2012

I’m not sure how fast food restaurants work but shouldn’t there be a manager watching how everyone makes the food and what they do behind the counter? If so, this situation could have easily been prevented. With that said, fast food isn’t a five-star restaurant and you know that the food is not top notch so I am not surprised this happened. However, I like their response and the word choice, but I would have liked to hear them tell the public what they will do to ensure that this will not happen in the future.


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