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With “Tips from Former Smokers” ads, anti-smoking campaigns get even more graphic July 29, 2012

Posted by rmshepard in Uncategorized.
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The anti-smoking Tips Campaign aims to spread the news about the dangers of smoking. While this has been done for years, Tips is breaking ground by using real people in their ads, people who struggle everyday as the result of their smoking-related diseases. The graphic ads were suggested by the Institute of Medicine, National Cancer Institute, and Surgeon General, based on the need to scare those who still shrug off the dangers of smoking. Since more than 443,000 deaths occur each year in the U.S. due to cigarette smoking, the CDC and other groups have hundreds of thousands of reasons to step up their efforts.

To see a few of the ads yourself, watch the following videos:

Discussion Questions:

1.  Why do people still smoke, despite the proof that it causes horrific diseases?

2.  Why are the “Tips” ads so effective?

3.  Can anti-smoking ads get any more graphic?

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Comments»

1. kamillaberdin - July 29, 2012

These ads are interesting because while people know about the damage smoking can cause to your body, it’s better to hear it straight from someone who is already there. With that said, people have become desensitized to such ads because as they get more graphic, people will pay attention but will quickly turn away, as seen in the trend of horror movies where each one is more graphic than the last, yet people aren’t scared.


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