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KC Royals fans fund PR campaign to pressure owner to quit September 9, 2012

Posted by rmshepard in Uncategorized.
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Despite a proud history up to the mid 1980s, the Kansas City Royals have been Major League Baseball’s punching bag for the last 25 years. In the midst of another horrible season and with little hope for the future, fans recently came together to collect enough donations to run a full page ad in the Kansas City Star asking owner David Glass to sell the team. The letter mentions that Glass’s purchase of the team in 2000 has seen  repeated seasons with more than 90 losses. The coalition of fans plans to distribute “No More Glass” teas, and to fly a “No More Glass” banner over Kauffman Stadium in mid-September.

In many ways, the Royals’ decline isn’t just Glass’s fault. After the MLB strike of 1994, payrolls skyrocketed and many smaller clubs no longer had enough money to keep their best players who took lucrative contracts with major market teams. Yet, the owner’s reluctance to open his wallet has meant that KC has been reduced to last place over and over again.

For more on the storied history of the KC Royals, see the following video:

Discussion Questions:

1.  How likely is it that fans can influence the actions of owners of major sports teams?

2.  Can the campaign at least influence discussion about the Royals during coverage of the team’s games? If so, how might this influence Glass?

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