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Vegas pounces on Prince Harry scandal for new advertising campaign September 9, 2012

Posted by rmshepard in Uncategorized.
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Britain’s Prince Harry has found himself in the midst of a major scandal, after embarrassing photographs from a Las Vegas party leaked online. Yet Harry’s loss is a win for Vegas. Shortly after the incident, the Las Vegas Convention and Visitors Authority ran social media advertising making use of Harry’s misfortune. The slogan read, “Keep Calm and Cary On Harry,” and alluded to the city’s well-known slogan, “What happens in Vegas, stays in Vegas.” Another ad in the campaign asked Vegas lovers to treat the “rats” as criminals, stating:

“We are calling on you, the defenders of what happens in Vegas staying in its rightful place – in Vegas. We are asking for a shun on these exploiters of Prince Harry. We shall boycott partying of any kind with them. No bottle service. No bikini clad girls. No Bucatini from Batali. In other words, we will not play with them anymore.”

For more on Harry’s incident, see the following segment from CNN:

Discussion Questions:

1.  How does the campaign above demonstrate the dynamic nature of PR and advertising?

2.  What is viral advertising? How does the PR campaign around Harry’s misfortune follow the rules of viral advertising?

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