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Horrifyingly unforgettable: Darren Aronofsky assists MethProject.com in new campaign November 21, 2012

Posted by rmshepard in Uncategorized.
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The Meth Project has run some memorable ads in an effort to dissuade Americans from trying the highly addictive drug for the first time. Now the organization is getting assistance from famous director Darren Aronofsky. The maker of Requiem for a Dream, Aronofsky has agreed to produce several TV sports to create the harsh realities of the self-destruction caused by meth addiction. According to most viewers, the public service announcements (PSAs) are incredibly shocking and very effective.

To see some of the new ads yourself, watch the following videos:

Discussion Questions:

1.  Are the PSAs created by Darren Aronofsky too graphic for television? Why, or why not?

2.  Are Aronofsky’s ads effective, or are they too over the top?

3.  How might The Meth Project be able to determine the effectiveness of its new campaign?

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