jump to navigation

Horrifyingly unforgettable: Darren Aronofsky assists MethProject.com in new campaign November 21, 2012

Posted by rmshepard in Uncategorized.
Tags: , , , , , , , ,

The Meth Project has run some memorable ads in an effort to dissuade Americans from trying the highly addictive drug for the first time. Now the organization is getting assistance from famous director Darren Aronofsky. The maker of Requiem for a Dream, Aronofsky has agreed to produce several TV sports to create the harsh realities of the self-destruction caused by meth addiction. According to most viewers, the public service announcements (PSAs) are incredibly shocking and very effective.

To see some of the new ads yourself, watch the following videos:

Discussion Questions:

1.  Are the PSAs created by Darren Aronofsky too graphic for television? Why, or why not?

2.  Are Aronofsky’s ads effective, or are they too over the top?

3.  How might The Meth Project be able to determine the effectiveness of its new campaign?



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: