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Last minute campaign trickery fails for senate candidate Linda McMahon November 22, 2012

Posted by rmshepard in Uncategorized.
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Linda McMahon, the former CEO of World Wrestling Entertainment Inc., was running for the US Senate for the second time in 2012. Despite spending almost 90 million dollars of her own money, the race was quickly over for McMahon when the Associate Press called her opponent, democrat Christopher Murphy, the winner on election night with just 2% of the precincts reporting. While McMahon tried to depict Murphy as an absentee congressman with personal financial problems, her opponent succeeded in portraying her as running a corporation that glorifies violence and misogyny.

While the McMahon-Murphy race was certainly a circus, McMahon’s final actions may have trumped every trick she used throughout the campaign. McMahon’s staff, in a final moment of panic, distributed materials to black voters in Connecticut tying her to Barack Obama. The campaign also distributed tee shirts mimicking the election apparel worn by members of the Service Employees International Union, with a slogan stating “I Support Obama & McMahon November 6th.” Fake ballots were also handed out indicating that McMahon, a Republican, was the candidate for the Independent Party (which had, however, endorsed McMahon). McMahon’s manipulative efforts did not go unnoticed, and provided a final chapter on a campaign that would apparently do anything to win the election.

For an example of McMahon’s earlier efforts to depict her campaign as Independent, watch the following video:


Discussion Questions:

1.  Were McMahon’s final efforts unethical? Why, or why not?

2.  Why were McMahon’s efforts to tie her campaign to Obama probably ineffective?

3.  How might McMahon’s actions in the final hours of the 2012 election hurt her chances to run again in the future?



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