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Black Friday ’12 more sophisticated than ever, thanks to phone apps December 25, 2012

Posted by rmshepard in Uncategorized.
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Black Friday actually began a day earlier in 2012, giving shoppers more time to trample each other for good deals. But shoppers this year were armed with high tech phone apps to give them a special edge in their quest. According to adweek.com, several phone apps proved to be popular. Sazze’s Black Friday app, for instance, allowed shoppers to post real-time updates on sales, including any breaking news events. Shop Savvy also released a barcode scanner ap, allowing shoppers to compare prices of many products with prices at similar stores. Macy’s and Sears, among many other stores, were also releasing apps with maps, coupons, and crucial updates. According to Market Watch‘s Kelli Grant, these apps are now coming in three basic types: price-comparison apps, product-review apps, and discounts apps.

As the options for shopping apps evolve, holiday shopping gets to be far more technical, and perhaps more efficient and successful. For more on this story, see the following video:

Discussion Questions:

1.  How do consumers and stores both benefit from the evolution of shopping apps for phones?

2.  Will these apps make holiday shopping more efficient, or more costly, for American families?

3.  Which of the apps widely used for Black Friday sales in 2012 seems the most useful to you?

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