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Advertising Age remembers the most viral ad campaigns of 2012 January 16, 2013

Posted by rmshepard in Uncategorized.
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The year 2012 was a big moment for viral videos. South Korean rapper Psy topped the charts when his “Gangnam Style” became the most watched YouTube video of all time, garnering well more than 1 billion views in less than 6 months. It was a big year for advertising campaigns attempting to go viral as well. As Advertising Age indicated at the end of 2012, many of the top viral ads came from nonprofit advocacy groups, some from agencies while many others not, and the top three cracked 100 million views or almost 40 million more than the top ads of 2011.

To see the top three ads from 2012 according to Advertising Age, watch the following videos:

Discussion Questions:

1.  What are the basic characteristics of something that “goes viral”?

2.  How did the top three videos above exhibit those characteristics?

3.  What is the importance of the trend of viral ad campaigns being produced by those unaffiliated with creative agencies?

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