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Graphic anti-smoking ads launched in England to start 2013 January 16, 2013

Posted by rmshepard in Uncategorized.
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Government sponsored anti-smoking ads launched at the beginning of 2013 in England, portraying a tumor growing from the end of a man’s cigarette. The campaign claims that smoking 15 cigarettes is enough to lead to serious mutations that cause cancerous tumors. Aiming to shock those who see the advertisements, medical professionals spearheading the campaign suggest that smokers are still underestimating the risks of their behavior.

The United States is no stranger to these kinds of tactics since the genre of shocking anti-smoking ads has been around at least since “The Truth” campaign became prominent 10 years ago. But do these types of shock ads work? According to experts from the Centers of Disease Control and Prevention, they definitely do. As Thomas Frieden, director of the CDC, remarked, his agency ran one campaign for 12 weeks with the hope of getting 500,000 people to try to quit smoking. He stated, “The initial results suggest the impact will be even greater than that.”

To see the newest anti-smoking shock ad currently running in England, watch the following video:

Discussion Questions:

1.  What is the purpose of a “shock ad,” and why would someone think they’d be effective?

2.  How might shock ads, especially in respect to smoking, be counter-productive?

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