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Social media users force Subway onto defense on 12-inch sub claims January 20, 2013

Posted by rmshepard in Uncategorized.
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Subway customers are taking to social media to express outrage over being short-changed. Many are claiming, with photographic evidence, that the iconic footlong sandwich usually registers at 11 inches long. At first, Subway defended itself by claiming that the bread is short of 12 inches because it is baked fresh at every single one if its 38,000 restaurants. After it became obvious that more and more social media users were finding the same thing about their Subway sandwiches, the restaurant chain released the following statement:

“With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length. The length of the bread baked in the restaurant cannot be assured each time as the proofing process may vary slightly each time in the restaurant.”

To see one example of a dissatisfied Subway consumer pointing out the shorter-than-expected footlong sandwich, watch the following video:

Discussion Questions:

1.  Why have the pictures and videos of shorter-than-expected Subway sandwiches gone viral?

2.  Was Subway’s response to the growing scandal sufficient? Why, or why not?

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