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Safety PSA for Melbourne Metro Trains goes viral February 10, 2013

Posted by rmshepard in Uncategorized.
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How do you get people to watch a PSA about train safety? Melbourne Metro Trains has hit the jackpot with a new viral ad using a catchy tune and a hilarious animated video. The “Dumb Ways to Die” ad reminds people to not take risks around trains – while discouraging many other stupid and destructive acts – and was viewed  almost 3 million times in two days. Not only that, in just one day the satirical song cracked the top 10 list for iTunes. Now with almost 40 million views, the ad has triggered dozens of responses on YouTube.

To see the ad yourself, watch the following video:

Discussion Questions:

1.  What does it take for an ad, especially a PSA, to go viral?

2.  How might the entertaining quality of a PSA interfere with its intended message? In other words, how will we know if the “Dumb Ways to Die” PSA is successful?

3.  How does the “Dumb Ways to Die” PSA demonstrate the importance of social media in the modern age of advertising?

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