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Burger King, many others, caught in tainted horse meat scandal February 11, 2013

Posted by rmshepard in Uncategorized.
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Irish beef processor Silvercrest Foods is getting a lot of companies in trouble. Burger King released a statement in February admitting that trace amounts of horse meat were found in its supplier’s beef. The restaurant chain claimed that the contaminated product never reached its own supply, however, declaring: “Our independent DNA tests results on product taken from Burger King restaurants were negative for any equine DNA. However, four samples recently taken from the Silvercrest plant have shown the presence of very small trace levels of equine DNA. This product was never sold to our restaurants.” The company promptly discontinued its relationship with Silvercrest Foods.

Many other companies are now being netted by the same scandal. UK firm Findus, a maker of a popular lasagna, has announced that tests show that many of its beef products contained 60% to 100% horse meat. Findus is pulling many of its products, and has assured consumers that the horse meat, if consumed, is not hazardous.

For more on the horse meat contamination in Europe, see the following video:

Discussion Questions:

1.  How do recalls hurt a company’s image?

2.  What must a company do to repair its image after a major product recall?

3.  Are companies like Burger King hurt by such a scandal, despite not serving the contaminated meat?

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