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Guiness inspires with an “anti-beer ad” beer ad September 16, 2013

Posted by rmshepard in Uncategorized.
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Beer ads are usually pretty silly. Guys are depicted as on relentless missions to pick up women. Women are portrayed as hot eye candy. And when hyper-sexuality isn’t the dominant theme, men are portrayed as sports obsessed, and women as annoying distractions. With this in mind, Guinness is turning heads with a new advertisement currently going viral. The ad features men playing basketball in wheelchairs as music plays in the background. But then the ad reveals a twist, and a voiceover tells audiences, “The choices we make reveal the true nature of our character.”

To see the ad yourself, watch the following traditional advertisement and then the Guinness ad below:

Discussion Questions:

1.  How does the Guinness ad above demonstrate the importance of avoiding cliches?

2.  How does the Guinness ad above demonstrate the basic characteristics of a viral video?

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