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With “Walking Dead” popular, gore is all the rage in Halloween advertising October 19, 2013

Posted by rmshepard in Uncategorized.
Tags: , ,

Seeking a creative edge, and a way to please audiences who are flocking to such scary shows as The Walking Dead, ad agencies are finding ways to scare the heck out of consumers. Do you remember a single ad for DieHard batteries? Unlikely, until now. A new ad for the product is a full 70 seconds long, highlighting an escape from a pack of zombies ruined when a car’s battery does not work. There’s also a hilarious story of betrayal and payback in the ad, one that makes it work incredibly well.It’s no surprise the ad has even gone viral on YouTube (with more than 1 million views!).

Indeed, the trend of super graphic, incredibly scary ads is all the rage just before Halloween 2013. Booking.com, for example, is turning heads with an ad highlighting “haunted” hotels, all in the style of a movie trailer for a horror film. As one writer for The New York Times argued, these new kinds of ads follow the same trend on television, with shows like American Horror Story, The Vampire Diaries, and Bates Motel all getting very popular.

To see the ads from Booking.com and DieHard, watch the following videos:

Discussion Questions:

1.  Why the strategy of scaring audiences? How do advertisers win with this strategy?

2.  How is this strategy also risky? Are such ads suitable for small children who might be in the viewing audience?

3.  What other ads out there are using similar strategies, and using them well?



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