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McDonald’s shutters embarrassing internal PR January 18, 2014

Posted by rmshepard in Uncategorized.
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McDonald’s has had an embarrassing year, thanks to some of its own internal PR designed exclusively for employees. Most recently, the fast food giant was outed for advising its own workers that burgers and fries are hazardous to one’s health. The post on the employee website cautioned:

“Fast foods are quick, reasonably priced, and readily available alternatives to home cooking. While convenient and economical for a busy lifestyle, fast foods are typically high in calories, fat, saturated fat, sugar, and salt and may put people at risk for becoming overweight.”

The McResource Line was responsible for another embarrassing episode in 2013 when employees received impossible financial advice designed for low wage earners. Such nuggets in that column including working another job, not saving for heat or A/C, and spending very little on healthcare. McDonald’s has issued a statement saying that the site was run by a third party and was closed for creating unwarranted scrutiny.

For more on this story, see the following video:

Discussion Questions:

1.  How does internal PR differ from external PR?

2.  What did the McResource Line reveal about McDonald’s that was so embarrassing?

3.  Did McDonald’s make the right move in closing the site? Why, or why not?

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