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Target data breach tarnishes corporate reputation January 18, 2014

Posted by rmshepard in Uncategorized.
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It was a nightmare for Target, and especially for its customers. During the busy holiday season, the company was targeted by thieves who stole credit and debit card data for at least 40 million shoppers. The theft meant that if the data made it into the wrong hands then criminals could easily create counterfeit debit cards. The country’s biggest banks promised to monitor the situation, but it got even worse. Later reports suggested that the data breach impacted at least 70 million customers, and that the criminals also stole names, addresses, emails, and phone numbers, thus making identity theft much easier. The incident ranks as one of the worst of all time, hurting targets holiday sales, fourth-quarter profitsand overall reputation.

For more on the Target data breach, watch the following video:

Discussion Questions:

1.  How does the data breach at Target impact its corporate image?

2.  How did Target attempt to control the situation?

3.  How should Target continue to repair its image in respect to this scandal?

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