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FDA targets teens with unique anti-smoking campaign February 6, 2014

Posted by rmshepard in Uncategorized.
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The Food and Drug Administration has been trying to figure out, for perhaps decades now, how to convince teens not to smoke. It may finally have an answer: concentrate on the short-term harms of cigarettes. In a new $115 million campaign, the organization is running several ads focusing on how smoking affects kids’ appearances. You know, ruining skin and damaging smiles. Costing a fortune. Making you smell. The ads are graphic, and by most accounts extremely effective. What experts are noting about the campaign is that it uses big tobacco’s most effective strategies against itself. Think smoking will make you friends and make you look cool? Think again.

For more on this campaign, see the following videos:

Discussion Questions:

1.  Why are so many kids drawn to smoking? How does the FDA’s campaign attempt to address those reasons?

2.  Is the campaign too graphic? Will it work? How would we know?

3.  What is the difference between anti-smoking ads targeting short-term versus long-term effects of smoking? Why is the FDA changing its strategy in this campaign?

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