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An anti-abuse campaign designed for kids February 16, 2014

Posted by rmshepard in Uncategorized.
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A Spanish organization called the Aid to Children and Adolescents at Risk Foundation (ANAR) has designed an anti-abuse campaign uniquely designed for kids. A billboard ad was displayed in public showing different messages from different angles. For an adult, or anyone over four-and-a-half feet tall, the ad shows a sad child with the message, “sometimes, child abuse is only visible to the child suffering it.” When a child sees the ad, though, they see the same kid with bruises on his face and a different message that reads (along with a phone number), “if somebody hurts you, phone us and we’ll help you.” The ad was widely praised for its creativity, but some experts question whether the technique could eventually be abused to target kids with advertising invisible to adults.

For more on this story, see the following video:

Discussion Questions:

1.  Are there ethical concerns involved in targeting kids with advertising that cannot be seen by adults? Why, or why not?

2.  How else could this innovative approach be used beneficially for PSA’s? What kinds of messages could alternatively target adults (assuming that kids could not see them)?

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