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“Speechless,” Special Olympics PSA, stuns viewers August 13, 2012

Posted by rmshepard in Uncategorized.
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The Special Olympics has started airing a new public service announcement (PSA), titled “Speechless,” featuring Special Olympics athlete and golfer Susie Doyens. Doyens, who was mostly mute during her childhood, speaks about how her experience in the Special Olympics helped her deal with social anxiety, and evolve into a confident adult. Doyens went on to win over 180 medals in 26 years after asking her parents if she could participate in Special Olympics events. With millions of others hoping to participate, Doyens hopes to help others like her conquer their fears.

To see “Speechless” yourself, watch the following video:

Discussion Questions:

1.  What does the Special Olympics hope to accomplish with its new PSA?

2.  What is the main strategy that the organization uses by featuring Doyens? How does narrative captivate audiences?

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